The Cathedral City of Truro is an historic and thriving city and Cornwall's Retailing and Administrative Centre. It has a primary catchment population of approximately 320,000 people. As Cornwall's only City, it draws on a far wider hinterland and attracts considerable tourist population throughout the year. Falmouth University's decision to occupy new state of the art facility in Pydar Street will result in the city centre becoming home to an additional 750 students and staff. This is expected to bring in an extra £50M of spend to the city centre for the first 10 years alone. The premises are situated in a good secondary position on Victoria Square adjacent to Starbucks Coffee Shop and The Pet Centre, opposite Fat Face and Costa Coffee and close to Boots Opticians, The Works, Greggs, Rowe's Bakery and Vision Express.